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Banana snack industry goes stale

Not so long ago, the Central Java town of Majenang was famous for being the home of sale pisang, a unique snack made with bananas, but recently the market changed and the local snack industry faded to a fraction of its former success. Majenang, one of 23 districts in Cilacap regency in the far west of the province - bordering with Banjar and Ciamis regencies in West Java - has about 30 small factories producing the snack. Before the 1998 economic crisis, there were around 100 such producers, leading Cilacap administration to come up with the idea of making the snack the icon of Majenang. But with the crisis, the plan hit snags and many cottage industries were forced out of business. More than a decade later, the situation has yet to improve. "Before the crisis I could sell 2 or 3 tons of fried banana sweets to Jakarta. But things are difficult now," Yayat, a 61-year-old sale pisang business owner, told The Jakarta Post in Majenang. Today, Yayat produces only about 200 kilograms of sale pisang a month, and 99 percent of this is sold in Majenang. The snacks are sold in 250-gram packages, each costing around Rp 25,000 (US$2). Another snack producer, Juremi, said that before the crisis she could send 2 tons of sale pisang to Jakarta, Bandung and Surabaya each month. "Now we only sell sale pisang for the local market," the 60-year-old said. Juremi said most of the snack producers were struggling to survive. "What's important is that business survives. If there are buyers in the city, that's enough. Sometimes we get an order from outside the city, but this is unreliable," she said. "Once, a distributor from outside the city wanted to place an order, but the price he offered was too low to cover our production costs. Rather than suffering losses, we preferred not to take it." Making sale pisang does not take long. Ripe bananas are cut into slices and dried in the sun. "If the sun is bright, the bananas will dry out in two days. But in a rainy season like this, it takes about four days," Juremi said. The dried bananas are then smeared with flour and deep-fried. After being drained, the banana chips are ready to be packaged and sold. The sale pisang business has supported many, including farmers and traders who sell raw bananas to cottage industries in Majenang, as well as banana snack makers such as Juremi and Yayat, and the vendors. Majenang district head, Heru Susedyo, said he was aware of the stagnant business situation. "Sale pisang was once so popular that the Cilacap administration planned to make it the icon of Majenang city, but the plan could not be realized because sales keep decreasing." http://www.thejakartapost.com/news/2009/03/06/

Thursday 1 January 2009

Read It Before You Eat It

Read before you eat it!

Curious George and new food label

Curious George has always curious about food! He has a lot to say boys and girls - and their families - for new food label.

Read some labels with George. I have fun as they learn together.

Curious George does not monkey around with food!

Curious George always looks before eating breakfast, lunch or tasty treats

Before we get to the table, he checks on food label ...

The food label information!

Curious George is a smart monkey! Tags help him learn about food he eats. Even his favorite foods whose labels. Your favorites do too.

From milk to marshmallows, labels for nutrients, say all kinds of foods. Curious George wants to know about nutrients you see on food labels.

See label for George favorite treat - Banana Munchie Crunchies. Find nutrients:

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Banana Munchie Crunchies Nutrition Facts Serving size 1 cup (60 grams) Servings of container 2 amount of calories, serving 210 calories from fat 25

% Daily Value * 5% Total Fat 3 g saturated Fat 1 g 3% cholesterol 0mg 0% sodium 270mg 11% Total 42 grams carbohydrates 15 percent Diets Fiber 6 g 24% Sugars 15 g protein 4g

Vitamin A 30% Vitamin C 2% calcium 2% Iron 30%

* Percentage daily values are based on 2000 calories diet.

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Broadening the nutrients you see below. Like George, you know how nutrients help you grow strong and healthy.

TROYHADRACEB gives you the energy to learn and play. This comes from the nutrient foods such as bread. Energy has a different name, calories.

I also provide calories. George gets most of its calories from carbohydrates and less from fats.

ROTENIP builds muscles and helps to grow.

NATMIVI keep skin healthy and shiny hair. Some help heal cuts and help you see in the dark, too.

CLAMUIC helps grow strong bones and teeth.

ORIN is an important part of your blood.

MISOUD helps liquids such as sweating in your body.

REBIF helps you digest food.

To stay healthy Curious George needs the right mix of these nutrients from food during the day. You do!

That is why George checks out food labels. Then he chooses food for breakfast, lunch and his favorite concerns.

Like Curious George, read it before you eat.

George says the package sides and back to find food nutrition facts.

He sees serving size, then checks nutrients inside ... This food label info!

Food labels give facts about George servings, calories and nutrients in foods. All nutritional facts are only one service.

Be like Curious George. Step by step, read the food label Banana Munchie Crunchies! Ask someone to help. He or she will learn to label you.

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